About PVRC

Pura Vida Roasting Co is an American coffee brand inspired by the beautiful country and coffee of Costa Rica. As a first generation "Tico" born and raised in the south and sunny side of California, Lizandro aka "Lee," the Owner and Founder of the brand is passionate about sharing the bold aromas and delicious taste of Costa Rica with you.

Our goal is to always bring you the freshest and highest in quality coffee, teas and treats and to offer an easy and economical outlet for the best coffee experience you'll ever have.

Learn More: What does "Pura Vida" Mean?

Lee and his wife Natali in Alajuela, Costa Rica at one of the country's larges coffee plantation. - April 2022 -
Owners Natali & Lee in Alajuela, Costa Rica at one of the country's largest coffee plantations.
- April 2022 -