What does Pura Vida Mean?
So, where does our Company Name come from?
Origins
It all started in a movie theatre? The origins of the phrase are thought to date back to a Mexican movie entitled “Pura Vida!” released in the 1950s. The main character despite his troubled life used the phrase all throughout the entire film to remain positive and optimistic and legend has it, that it just stuck!
Meaning & Culture
Whether it's speculated to have started in a Mexican Film or not, "Pura Vida" took on it's own life in Costa Rica. The phrase "Pura Vida" literally means Pure Life and if you have ever had the fortune of traveling to Costa Rica, you'll learn very quickly that Pura Vida is a way of life for Ticos. It's a spirit, vibe and attitude towards life that lives in everything that is Costa Rica. The people, the nature, the food and especially the culture is all Pura Vida!
Using "Pura Vida" in a sentence
Pura Vida can be used in many ways. Over the years, it has taken on many meanings but the most common are To:
Say Goodbye
Say Have a good day or a good one
Say Yes
Say Thank you
Describe how you're doing (Excellent, I'm great, I'm good...)
The only way to truly understand the meaning of Pura Vida is to visit and experience it for yourself in the beautiful paradise that is Costa Rica. In the meantime, you can escape there for just a moment sip by sip by tasting the wonders that are our fresh roasts.
